The IVR / Healthcare Connection
 
 
The healthcare industry has come under recent and repeated scrutiny for its rising costs and decreased access to quality care for the average consumer.  Good news!  A relatively simple solution to some of these ailments may be right at our collective fingertips. 
 
As the healthcare industry continues to push the costs [...]

CABLE TV IS A GOOD BUY                  
 
 
Soundstrategies has no particular stake in promoting Cable TV.  I want to make that clear from the beginning.  However, we have always thought Cable was a smart buy.  Now we have confirmation of that. 
 
A recent article (www.nytimes.com/2008/06/24/business/media) from the New York Times states that Cable TV is catching [...]

STREAMING VIDEO
 
 
I am not an internet guru, nor do I fully understand all that computers can do. But I know people. We all have some idea of what streaming video is and at least a vague idea of how it’s used. My people tell me that streaming video can be a powerful marketing tool, and [...]

SMILE
 
 
For Heaven’s sake, smile, you’re on…the telephone.
 
That sounds kind of silly, but it’s actually important.  If you don’t carefully monitor the manner in which your telephones are answered, this can impact the public – and your potential customers – in a negative way.  As we know…image can be everything.  Something seemingly minor, like the old [...]

Top Five Branded Icons
 
 
The other day, I blogged about some of the how-to’s and benefits of branding, and also mentioned a few actual branding icons.  The companies associated with those icons have excelled at creating “brand awareness”.  At the top of my list was the Verizon guy, and then there were the PC and Mac [...]