Archive for July, 2008

Thursday, July 31st, 2008

Should You Ever Go Back Home?

Should You Ever Go Back Home?
Both of my parents were born and raised in New York City.  In 1954, they made the cross-country journey to the land of sunshine and movie stars and made it their home, Los Angeles, California.   I came into the world a few years later.
I felt as a kid, and still [...]

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Monday, July 28th, 2008

Something you should know about toxic food additives

Something you should know about toxic food additives
I love scallops, so when I came across a recent issue of Costco Connection, the monthly publication of the public wholesaler, I immediately started reading the article on scallops.
There was stuff in there I never knew, and some things I wish I didn’t know.
I thought I knew [...]

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Friday, July 25th, 2008

The Secret of VIDEO NEWS RELEASES

The Secret of VIDEO NEWS RELEASES
Roughly once a month, I have lunch with my friend Ray Young, Vice President of the Roseville, CA Public Relations firm, Halldin and Associates.
In between bites of arugula, pecans, and dried cranberries, Ray will take calls from CNBC or MSNBC or FOX Business, setting up appearances for one of his [...]

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Wednesday, July 23rd, 2008

Can Commercial Radio Survive? Take 2

Can Commercial Radio Survive? Take 2
Not too long ago on our Soundstrategies blog, my friend Larry, the COO of this organization made the argument that commercial radio was in its death throes.
On this, Larry and I agree. Commercial Radio is no different from Broadcast TV, Newspapers and Magazines. And all three entities [...]

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Monday, July 21st, 2008

Can Something be Too Funny?

Can Something be Too Funny?
The other day, Tom Keith, our video producer and I were talking about TV commercials. The conversation drifted to the subject of the use of humor in TV, radio spots, and ads in general.
One spot, that we both thought of, recently featured the actor Ed Begley, and a character actor [...]

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