Bob’s relpy to the Top Five #1 Branded Icons
Bob’s Top Five #1 Branded Icons
Well, Erik’s list of icons was good, but I couldn’t resist coming up with a few of my own.
- The Baby from E-Trade
Now, I love SuperBowl commercials as much as the next guy, but I think most marketers would agree that those expensive commercials have much more entertainment value than marketing value. But, I LOVE the E-trade Baby. I think they have a future with this one.
- The Budweiser Clydesdales
Here is another Super Bowl entry (and, no, the Super Bowl is not the only thing I watch!)
It’s hard to deny the effective branding Bud did with those horses. You know you’ve accomplished your advertising goal when your competition uses your branding (without saying your name) to compete against you. Spotted dogs jumping from fire trucks to beer trucks may, in fact, do as much for Bud as it does for Miller.
- The Doritos Chip Gal
Okay, so the ladies and my wife may not like this one, but I couldn’t help wanting to reach for a bag of chips, after seeing this commercial. Using a sexy woman in advertising can be gamble. If there is too much sex appeal, with little substance or good reason for buying the product, the message is lost. Not the case with the my little Doritos friend. J
- Mean Joe Green
“Have a Coke and a smile”. “Coke adds life”. “A better side of life”, “I’d like to buy the world a Coke…”. How many slogan changes has Coke gone through? Well, when you have been around as long as Coca-Cola has, I guess you need that many changes. I don’t know if the Mean Joe Green commercial counts as an Icon, but the spot still resonates with me. I associate the beverage, Coca-Cola, with good things and good times. What more can a company ask from a consumer?
- Taco Bell Chihuahua
“Yo Quiedo Taco Bell”. That line spoken by that little dog was embedded in our minds for more than a year.
- John Madden
Okay, so I threw an extra one in: John Madden in the classic Miller Lite “Tastes Great. Less filling” commercials. Funny, strong branding, and a great way to market the product. Of course the “cat fight girls in the 2000’s” added a whole new dimension. But as much fun as the girls were to watch, they can’t compare to the lasting image that John Madden produced in our minds.
Those are my nominees. How about hearing about yours?
