Video on the internet are changing from exception to expectation!

The days of being truly unique and having a video on your web site to set you apart from your competition will someday soon be old news. An alter ego of this may soon be true as well. By NOT having a video on your site you may be viewed as behind the curve and not up with current times and loose “hang time” on your web site subsequently. All the big networks and mainstream web sites like MSNBC.com, SacBee.com, CNN.com and YouTube.com use them and are quickly setting it up as the instant standard online. For anyone who has done the research, they know that video helps keep people on your web site longer, which dramatically increases the chance of conversion (the main goal of attracting people to the web site in the  first place). A nice secondary benefit of a video on your web site is the more personalized approach. It helps engage your would be customers and provides them a nice “introduction” to who you are and what it might be like to do business with you before ever meeting you.

Online competition is fierce these days. Companies need to review their marketing plans closely and seek to spend those precious dollars more effectively through venues that produce attractive results. The web site, for most companies, is one of the worst managed and most wasted resources today. Marketing people and leaders of companies should spend more time and money keeping their web sites fresh with new and focused content and displaying that content in ways that will people’s attention and produce more leads and contacts. With the advancement of technology today adding video and video like features like “Talking Heads” is easier and more affordable than most people think.