Our Mission Statement
A little bit "About Us"Erik St. John, an established and accomplished radio personality founded Soundstrategies in 1985. At the time, one of Erik's friends, a business owner, had mentioned his own frustrations with having to rely on the radio for his on-hold audio material. He did not want his callers hearing advertisements for his competitors, while waiting on the line. Erik understood the problem, and quickly developed a solution that provided a benefit for businesses, as well as their callers. Core ValuesFOCUS PRECISION HONOR ENDURANCE EFFICIENCY ATTITUDE |
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A few of our clients:
| GE | Sears | Kaiser Permanente | |
| North Ridge Water District | Radisson Hotels | Comfort Inn and Suites | Marriott Hotel Suites |
| John L Sullivan Auto Group | Hyatt Hotels | Marriott Hotel Suites | Penske Auto Group |
| San Francisco Convention and Visitors Bureau | HP | Simpson Strong Tie | Culligan Water |
| Microsoft | BBB | KOA | Napa Auto Parts |
| Napa Auto Parts | California Lodging Industry Association | New York City Yacht Club | Lincare Respiratory |
| Placer County Sheriff's Office | Wachovia Bank | Yellowstone / Xanterra Parks and Resort | UC Davis Children's Hospital |
| SMUD | Four District Cooperative Waterline Project | Sheraton Hotels | Barnes and Noble |
| Doubletree Hotels | Holiday Inn Hotels | Embassy Suites Hotels | Prime Source Building Materials |
| Zeneca Crop Protection Products | Sacramento Kings and Arco Arena | John Ascuaga's Nugget |
Our Staff
Founder/President
Erik St. John
Erik St. John is a veteran broadcaster, having worked as a full network announcer for both CBS and NBC. His career took him to radio stations in St. Louis, Cleveland, Denver and Indianapolis before landing at KFBK in Sacramento. He has covered stories in El Salvador, Tokyo, London and Sarajevo, Yugoslavia. In 1983, the Sacramento City Council issued a proclamation naming him the Voice of Sacramento.
In 1985, St. John founded On-Fone Communications and in 2003, incorporated the company as Soundstrategies/OFC, Inc. He lives in Newcastle, CA with Nancy, his wife of 38 years.
Chief Operating Officer
Larry DuBois
Larry was born and raised in Los Angeles. After graduating from college and working a few years at a radio station in Pasadena, he moved to Northern California in 1981 to pursue his love of broadcasting. After seeing a dramatic swing in radio ownership, he decided to make a change and was hired by Soundstrategies in 1987 as Operations Manager. Larry is responsible for management of the company and for providing leadership, strategy and direction. He maintains and enjoys an active role with clients and their projects. Larry lives in Loomis with his wife Karen and their son, Jordan. Larry's passions include politics, sports, cooking and music.
Creative Services/Sound Production/Voice Talent
Susan Andrews
Script Writer, Voiceover Artist and Audio Producer Susan Andrews enjoys the variety in her job in Creative Services. Eight consecutive hours at Soundstrategies may include writing a humorous commercial, ad-libbing an on-hold program, and finding the perfect music to please a new client. Whatever opportunities each day brings, the veteran stage actor and broadcaster feels fortunate to work in an environment where creativity is not only permitted, but encouraged and valued.
Sales Consultant/Account Manager
Patrice Malone
Patrice Malone is a Sales Consultant for the Soundstrategies team. She was born and raised in Carmel, CA and graduated from UCLA in 1993. Patrice often makes the initial contact with Soundstrategies' clients. Subsequently, one of her primary objectives is to provide a successful Customer Experience for every one of Soundstrategies' clients and prospective customers. She and her husband, Nate, and their two young daughters moved to Loomis from San Francisco, in 2007. Patrice enjoys spending time with family and friends, as well as cheering on the New England Patriots and the Boston Red Sox.
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Marketing Consultant
Bob Nelson
Bob joins Soundstrategies after completing almost 10 years with one of Northern California's most powerful auto dealer groups, the John L Sullivan Automotive Group running operations and business development. Prior to that he enjoyed success in the restaurant industry and other professional organizations. His passion for strategic marketing, business development and efficient operations, have brought both himself and those he has worked with much success over the years. He is excited to pour all of his energy and enthusiasm into assisting both Soundstrategies and all its current and future clients to a much higher level of success. He and his wife welcomed the birth of their first child in 2007.
Radio & Television Producer/Director
Thomas Keith
Tom Keith is the new kid on the block, joining Soundstrategies in 2007. Tom is our resident television producer and director. He attended Sacramento State College majoring in Journalism. Tom was employed for a period of seventeen years at KOVR TV in Sacramento occupying various positions such as Public Affairs Director, Newscast Director, and Commercial Producer/Director. After his career in TV, Tom started Tom Keith Productions and operated the company for fifteen years with such diverse clients as Sacramento Municipal Utility District, Sears Roebuck, and Sullivan Chevrolet. Tom and his wife reside in Granite Bay and have one son, a Placer County Deputy Sheriff. His only admitted weakness revolves around his collection of Vintage Studebakers.
Office Manager / Accounting / Editor
Jana Balibrera
Jana Balibrera wears many hats at Soundstrategies. She is our Office Manager, Accounting "guru" and Voice Prompt Editor. She is the "go-to" person regarding any type of financial question or concern. Jana excels in customer service and financial problem solving and comes to Soundstrategies with a strong background in accounting.
Senior Account Executive
Tom Pate
Tom Pate enriches our corporation with over 50 years of Broadcast Sales experience. Tom earned national acclaim and countless awards for his work in Los Angeles, Philadelphia, and Hartford, Connecticut, before settling in Sacramento with his family. While General Sales Manager for Sacramento Station KFBK, Tom worked with newscaster/talk host Erik St. John, now the President of Soundstrategies.
Creative Marketing is Tom Pate's specialty and he says that "numbers are never more important than a great idea".
Creative Services/Account Manager/Audio Production
Tori Hutchinson
Tori Hutchinson works in the Creative Services Department as a Customer Service Representative, Script Writer and Producer-to-be. She attended college at Chico State, then returned to Roseville, CA and worked as a Customer Service Representative for a large printing company in Sacramento. Tori and her husband Steve have two beautiful daughters. She has spent the last eight years running a busy daycare in order to be home with her kids while they were small. Fired up and ready to be back in the world of the working, and thrilled to be part of a creative environment, Tori is proud to be part of the Soundstrategies team.
