Advertising in a soft economy.
So the economy is tanking, and your budget is slim. What do you do? You cut back. And advertising is one of the first things to go.
Smart, right? Uh, uh!
That’s what your competitors are doing.
It would be smart to take an assessment of your advertising. Make sure that it is reaching [...]
Oy, it’s the “Great Schlep”!
If you’re not Jewish or have never lived around Jews, the word “Schlep” wouldn’t mean all that much to you. “Schlep” is a Yiddish word meaning to yank, tug or pull. As a child, every autumn my mother would announce that she needs to “schlep me around to find school clothes”.
Right [...]
I’m a Writer, What Should I Say?
While I’m relatively sure that I portray myself as a friendly and polite conversationalist, I sometimes find myself stumbling over my words, or screeching to a halt mid-sentence in order to keep from “offending anyone”. We all know this phenomenon, do we not? It’s the art of blending natural [...]
If people only knew more about Prop 3: Saving Children’s Lives
In so many conversations I have lately, the comment, “If I only knew, or I wish I would have know that earlier” comes up about information related to our health care system, what is available where and the misnomers about how it is all paid for.
Health [...]
Are You Losing Sleep Over the Economy?
According to a study by the American Psychological Association, 8 out of 10 Americans are stressed by the current economic conditions. The number one concern among U.S. citizens has become personal finances AND the economy.
Should we be thinking of alternate ways to provide for our family? It’s not likely [...]
SAY WHAT
Writing for the ear - it’s different than writing for the eye.
For one thing, you can toss out punctuation. And you can play fast and loose with grammar, like I’m doing right now. It’s fun!
But with these distinct advantages, comes one important restriction - for crying out loud, keep it short!
When you write for [...]
A Radio Memory
If you were a kid growing up in L.A. back in the 60’s and 70’s, there were two radio stations that would have most definitely made a profound impact on your life… “93 KHJ “Boss Radio” and “The Mighty Met: KMET”. In a sense, one would have discovered the absolute joy of Top-40 [...]
DO U TXT
Long ago it was said that vowels are really unnecessary in the English language. I don’t know who said it, but I didn’t agree. I’m changing my mind.
In today’s most favored means of communication, vowels are losing out. I’ve seen my granddaughters communicate with their friends and families. A,E,I,O and U are [...]
PAUL NEWMAN IS GONE
The sad news isn’t new. Paul Newman died over the weekend, of lung cancer.
He was one of the angry young men of the ‘50s who projected the sullen rebelliousness that characterized a whole class of actors (and actor/singers if you include Elvis Presley).
James Dean was another one of them, his career cut [...]
How effective is Streaming Video on your web site Part 2?
So in my last blog I discussed how streaming video can make a huge difference on a web site. Now I will finish up with a description of each and a little about the overall impact.
Description of each:
Auto Tours are a personalized Virtual walk-around. A [...]
